ONE SSP raises $4.2m on a half a dozen valuation as it hits forecast to deliver one trillion CTV & OOH ad requests this year

ONE SSP Raises $4.2 Million in Funding, Hits Forecast for Trillion-Dollar Ad Requests
ONE SSP, a leading Supply-Side Platform (SSP) for Connected TV (CTV) and Out-of-Home (OOH) advertising, has secured $4.2 million in funding at a valuation of 20:1. This impressive investment round comes as the company hits its forecast to deliver a staggering one trillion CTV and OOH ad requests this year.

Achieving a Trillion-Dollar Milestone

To put this achievement into perspective, one trillion ad requests is equivalent to 100,000 crore ad requests. ONE SSP’s ability to process and manage such a massive volume of ad requests underscores its technical capabilities and scalability.

Expansion into OOH Advertising

ONE SSP’s growth is not limited to CTV. The company has successfully expanded into OOH advertising, leveraging its expertise in programmatic advertising to tap into this rapidly evolving space. By integrating OOH inventory into its platform, ONE SSP provides advertisers with unprecedented access to a vast audience, both at home and on-the-go.

Key Factors Driving ONE SSP’s Success

• Advanced Ad Technology: ONE SSP’s cutting-edge ad technology enables efficient and effective ad delivery across CTV and OOH platforms.
• First-Party Data: The company’s emphasis on first-party data empowers performance marketing for Demand-Side Platforms (DSPs), self-service, and direct-to-agency campaigns.
• Audience Multiplier: ONE SSP’s innovative audience multiplier technology values OOH audiences with a trusted multiplier, comparable to CTV, allowing for seamless comparison between home and out-of-home advertising.

Implications for the Advertising Industry

ONE SSP’s achievement of processing one trillion ad requests per year highlights the growing importance of programmatic advertising in the CTV and OOH spaces. As advertisers increasingly seek to reach their target audiences across multiple platforms, SSPs like ONE SSP will play a critical role in facilitating efficient and effective ad delivery.

Update coming soon….