EyeBallsZ – OOH Venue Multiplier for Streaming Television

Revolutionizing Out-of-Home Advertising: View TV’s EyeBALLSz – In the ever-evolving landscape of digital advertising, measuring the effectiveness of out-of-home (OOH) campaigns has long been a challenge. However, View TV’s innovative solution, EyeBALLSz, is changing the game by providing OOH networks with an audience multiplier that accurately calculates the impact of their campaigns.

What is EyeBALLSz?

EyeBALLSz (Enhanced, Yield, Estimation, Building Audiences by Location Level Screen Zoning) is a cutting-edge platform that leverages artificial intelligence (AI) to calculate a venue multiplier based on various data points, including:

• Street Address: Precise location data to identify high-traffic areas
• Key Building Data: Insights into building usage, occupancy rates, and more
• Pedestrian Footfall Data: Real-time foot traffic information to gauge audience engagement
• Per Screen ROI Data: Return on investment analysis for each screen

How Does it Work?

The EyeBALLSz platform collects and analyzes data on a weekly basis, providing an up-to-date multiplier that reflects the actual audience size and engagement. This multiplier ranges from 1.7 to 77, offering a nuanced understanding of campaign effectiveness. By integrating with Demand-Side Platforms (DSPs) and marketing agencies, View TV’s AI-powered solution ensures accuracy and reliability.

Exclusive Licensing with ONESSP

ONESSP has secured exclusive licensing rights for View TV’s EyeBALLSz, empowering OOH networks and venue networks worldwide to amplify their advertising impact. This partnership enables the delivery of CTV multipliers, bridging the gap between in-home and out-of-home advertising.

Benefits for Advertisers and Agencies

With EyeBALLSz, advertisers and agencies can:

• Enhance Campaign Measurement: Accurately assess OOH campaign effectiveness
• Optimize Ad Placements: Make data-driven decisions to maximize ROI
• Compare In-Home and Out-of-Home Impact: Directly compare CTV and OOH campaign performance

By revolutionizing OOH advertising measurement, EyeBALLSz is poised to transform the industry. With its innovative approach and exclusive partnership with ONESSP, View TV’s solution is set to deliver unprecedented value to advertisers, agencies, and OOH networks worldwide.