Disney is trying to figure out its streaming ad choreography this summer. Connected TV ad targeting is a tricky dance for new AVOD services like Disney+ with ads, Max’s ad offering or the Netflix ad-supported tier. Move too fast, and…
Kapang has launched several Streaming TV Channels, FAST Channels, and Content provider revenue models to provide a sustainable future for television and channel content production ecosystems. Kapang is delivering more than 250 ad-funded linear FAST channels using addressable and programmatic…
AI Scheduling is a new way forward in making Connected TV and CTV more curated with little effort.
DIRECTV - This week AT&T’s CFO Pascal Desroches spoke at the Bank of America C-Suite Technology, Media, and Telecommunications Conference in London. During that talk, he opened up about how AT&T and how DIRECTV is doing. During the talk, when…
Cost per mille (CPM) is a key metric in the world of video advertising, as it measures the cost of displaying an advertisement to 1,000 people. The goal of any video advertiser is to maximize CPM by reaching the largest…