Big Streaming Wars in all of Hollywood's earth scorched streaming wars welcome one of the strangest battles. Tune into TNT or Discovery Channel and chances are you might come upon an ad for a new streaming selection on Peacock or Netflix.…
Roku integrates Shopify, allowing users to purchase goods with the click of a remote through ads on its streaming TV platform, it announced on Tuesday. Shopify has been integrated into Roku’s “Action Ads” – a format meant to drive a…
Fifa picks Sky Media - The world’s football governing body Fifa has appointed Sky Media as its exclusive sales house for its nascent streaming platform Fifa+ in the UK and Europe. Fifa, which launched Fifa+ last year, is the first…
Tellyo and Atos - London, UK, 11th July 2023 -The 2023 European Games concluded last week, allowing the teams at Tellyo and Atos to finally catch their breath after successfully executing their largest joint project to date. This massive undertaking…
Netflix as we learn the pros and cons of their strategy to roll out an advertising based subscription model. As Netflix faces increased competition and revenue challenges, it has introduced a cheaper subscription plan with ads. Kateryna Novatska, head of…