The programmatic CTV ad industry continues to grapple with a core structural problem: a lack of transparency in how ads are traded between DSPs & publishers "The Future of Ad-funded TV is Here: ONE SSP Drives Amazing Results for Publishers,…
The world of Connected TV (CTV) and ad-funded streaming has long been plagued by a frustrating reality: the "pay to play" model. Publishers and streaming platforms are often forced to pay multiple fees, commissions, and charges before they can even…
CTV Ad-tech Backfill - In the rapidly evolving landscape of Connected TV (CTV) advertising, the challenge of backfill has long plagued publishers and advertisers alike. Backfill refers to the process of filling unsold ad inventory with alternative content, often resulting…
In the great theatre of Connected TV (CTV) ad-tech, where acronyms outnumber actual ads, Supply-Side Platforms (SSPs) have officially moved from middlemen to middle-finger. Their latest trick? Brute-forcing DSPs like burglars at the back door of a nightclub. The playbook…
In a rapidly evolving media landscape, the line between traditional in-home entertainment and out-of-home (OOH) media consumption continues to blur. Enter View TV OOH, a groundbreaking extension of the View TV Cloud platform, purpose-built to enable broadcasters and public-facing retail…