TermDefinitionRelevance to CTV Ad-TechAd ExchangeA digital marketplace that facilitates the buying and selling of ad inventory in real time via automated auctions.Enables programmatic trading of impressions across CTV environments.Ad FraudAny deliberate activity that prevents ads from being served to real…
ONE SSP: Revolutionizing Streaming Video Monetization with AI - In the rapidly evolving world of Connected TV (CTV) and streaming media, Supply-Side Platforms (SSPs) play a crucial role in helping publishers maximize their ad revenue. ONE SSP is at the…
OOH SSP from ONE SSP is an amazing platform to connect you to the best demand in the market.
ONE SSP CTV is more than just a cutting-edge Supply-Side Platform (SSP) for Connected TV publishers—it’s the foundation of a new era in television monetization and distribution. Built on the latest adtech innovations and powered by Artificial Intelligence, ONE SSP…
📺 CTV & Video Advertising Terms CTV (Connected TV) Internet‑connected TVs or devices (e.g. Roku, Apple TV, smart TVs). Ads served on apps or streaming platforms, typically with scheduled or on‑demand content. OTT (Over‑the‑Top) Video content delivered over the internet without…