Ah, CPM – Cost Per Thousand Impressions. It's the holy grail of programmatic advertising, the metric that keeps the wheels of the digital ad world turning. But here's the thing: if you're not careful, it can also be the metric…
FAST Channels or FIST Channels? The Great Streaming Swindle Imagine, if you will, a world where the promise of Free Ad-Supported Streaming Television (FAST) has been hijacked by a bunch of slick-talking distribution companies and platforms. These chaps have managed…
Imagine, if you will, a world where content creators and broadcasters are lured into a glittering promise of fame and fortune, only to find themselves in a financial quagmire. Welcome to the world of Free Ad-Supported Streaming Television (FAST), where…
Picture this: you're lounging on your sofa, remote in hand, ready to watch the latest nail-biting match. You switch on your TV, and there it is – a Free Ad-Supported Streaming Television (FAST) channel promising you all the sports action…
The landscape of Free Ad-Supported Streaming Television (FAST) is evolving rapidly, but not without its challenges. While FAST channels have gained popularity for offering free content, they face significant hurdles that may hinder their growth and effectiveness. Programmatic Inefficiencies One…