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New Report reveals that F.A.S.T. penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience. Report recommends F.A.S.T. advertising as a complement to traditional TV and streaming advertising. Comcast Advertising released a new report entitled “Free…
The cord-cutting revolution is continuing to advance according to a survey from Future Today. The survey Future Today surveyed over 300 families regarding their linear TV and streaming habits. The resulting report is filled with interesting information, but it all…
Nielsen Prepares to Go Private and responds to FCC Critique. It’s a new era in Nielsen’s history. Shareholders have approved an acquisition of the TV measurement company by a private equity consortium made up of Evergreen Coast Capital Corp., an affiliate of Elliott…
Netflix could charge advertisers up to $65 per 1K ad impressions. As Netflix prepares to launch its highly-anticipated ad-supported tier, advertisers are likely thinking about how to tap into the streamer’s distribution reach – though it may come at a cost. According…
1. OEM FASTs Continue To Grow In our new report, FASTs Are The New Cable, we talk a lot about the growth of the FAST services owned by the various OEMs. They have an advantage in that they are the interface…
