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Magnite, the industry's largest, independent supply-side platform (SSP), is launching ClearLine to provide advertisers and agencies direct access to top-shelf video inventory without having to use a demand-side platform (DSP). ClearLine essentially allows advertisers to 'cut out' the DSP fee and helps them share…
in the dynamic world of digital broadcasting, staying ahead of the curve is not just an advantage; it's a necessity. View TV is leading this charge with its innovative adX product, a white-labeled solution designed to empower FAST channels and…
Kapang adX has launched a widely needed video content and broadcast solution to empower broadcasters and content studios just as NAB 2024 is concluding. In the rapidly evolving world of digital streaming, Kapang is making a bold move that could…
The headline 'Publishers Receive ZERO Percent in Programmatic Deals' seems too sensational to be true, and one might dismiss it as mere clickbait. But hold on, there's more to it. The two ISBA studies from 2019 and 2022 are well-known,…