The media landscape is undergoing a seismic shift, with Free Ad-Supported Streaming TV (FAST) channels and content creators leading the charge towards a more independent, creator-centric future. This revolution is not just about breaking away from traditional television platforms; it's…
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In the ever-evolving landscape of online content creation, speed is often hailed as the ultimate currency. From rapid-fire news updates to quick tutorials and entertaining short videos, fast channels dominate many platforms, captivating audiences with their ability to deliver content…
Following the enactment of a bill by President Joe Biden that could lead to TikTok's prohibition in the U.S., ByteDance, the Chinese company that owns TikTok, is contemplating the sale of the renowned app. A prospective buyer of TikTok would…
As an online publisher, you're likely familiar with the concept of ad fill rate. It refers to the percentage of ad requests that are filled with ads, and it's an important metric for measuring ad inventory utilization and revenue potential.…
Local TV broadcasters are increasingly turning to advanced cellular technologies like 4G and 5G to revolutionize the way they deliver news and live content to their audiences. This shift is not just about keeping up with technology trends; it's about…