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Addressable Advertising for the future of Kapang - As the media landscape continues to evolve with the rapid shift from traditional cable services to streaming platforms, broadcasters are grappling with the challenge of maintaining sustainable revenue streams. In a bold…
Kapang Drops "FAST" Term in Agreements to Embrace "Streaming TV Channels" for Enhanced Broadcaster Returns Kapang, a prominent player in the digital broadcasting landscape, has announced a significant shift in its strategic terminology and operational focus. In a move aimed…
In the dynamic world of digital media, Content Delivery Networks Inc, a subsidiary of View TV, is making waves with its innovative approach to content delivery. As a single solution CDN provider, Content Delivery Networks Inc is poised to transform…
In the rapidly evolving landscape of Connected TV (CTV), the promise of programmatic ad-sales and ad-fill has been marred by a fragmented process that often leads to inefficiencies and lost opportunities. As advertisers and publishers navigate this new terrain, the…
In the rapidly evolving landscape of television broadcasting, traditional cable and satellite broadcasters face a significant dilemma. The shift towards Free Ad-Supported Streaming TV (FAST) platforms promises a future aligned with changing consumer habits, but it comes at a cost…
