<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>ONE streaming news &#8211; ONE SSP</title>
	<atom:link href="https://onessp.com/one-streaming-news/feed/" rel="self" type="application/rss+xml" />
	<link>https://onessp.com</link>
	<description>Video Advertising Platform - You only need ONE</description>
	<lastBuildDate>Fri, 29 Aug 2025 15:35:37 +0000</lastBuildDate>
	<language>en-GB</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.8.2</generator>

<image>
	<url>https://i0.wp.com/onessp.com/wp-content/uploads/2025/08/one-ssp-logo.png?fit=32%2C32&#038;ssl=1</url>
	<title>ONE streaming news &#8211; ONE SSP</title>
	<link>https://onessp.com</link>
	<width>32</width>
	<height>32</height>
</image> 
<site xmlns="com-wordpress:feed-additions:1">247096184</site>	<item>
		<title>CTV Programmatic Glossary of Terms</title>
		<link>https://onessp.com/ctv-programmatic-glossary-of-terms/</link>
					<comments>https://onessp.com/ctv-programmatic-glossary-of-terms/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Sun, 03 Aug 2025 23:20:56 +0000</pubDate>
				<category><![CDATA[ONE streaming news]]></category>
		<guid isPermaLink="false">https://onessp.com/?p=13572</guid>

					<description><![CDATA[📺 CTV &#38; Video Advertising Terms CTV (Connected TV) Internet‑connected TVs or devices (e.g. Roku, Apple TV, smart TVs). Ads served on apps or streaming platforms, typically with scheduled or on‑demand content. OTT (Over‑the‑Top) Video content delivered over the internet without...]]></description>
		
					<wfw:commentRss>https://onessp.com/ctv-programmatic-glossary-of-terms/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13572</post-id>	</item>
		<item>
		<title>View TV OOH: Redefining Out-of-Home Entertainment and Monetization Through CTV Innovation</title>
		<link>https://onessp.com/view-tv-ooh-redefining-out-of-home-entertainment-and-monetization-through-ctv-innovation/</link>
					<comments>https://onessp.com/view-tv-ooh-redefining-out-of-home-entertainment-and-monetization-through-ctv-innovation/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Fri, 23 May 2025 18:04:16 +0000</pubDate>
				<category><![CDATA[ONE news]]></category>
		<category><![CDATA[ONE streaming news]]></category>
		<guid isPermaLink="false">https://rathergoodx.com/?p=13526</guid>

					<description><![CDATA[In a rapidly evolving media landscape, the line between traditional in-home entertainment and out-of-home (OOH) media consumption continues to blur. Enter View TV OOH, a groundbreaking extension of the View TV Cloud platform, purpose-built to enable broadcasters and public-facing retail...]]></description>
		
					<wfw:commentRss>https://onessp.com/view-tv-ooh-redefining-out-of-home-entertainment-and-monetization-through-ctv-innovation/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13526</post-id>	</item>
		<item>
		<title>Bringing transparency into the programmatic CTV world &#8211; View TV Clarity</title>
		<link>https://onessp.com/bringing-transparency-into-the-programmatic-ctv-world-view-tv-clarity/</link>
					<comments>https://onessp.com/bringing-transparency-into-the-programmatic-ctv-world-view-tv-clarity/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Thu, 22 May 2025 19:00:00 +0000</pubDate>
				<category><![CDATA[ONE ctv news]]></category>
		<category><![CDATA[ONE news]]></category>
		<category><![CDATA[ONE streaming news]]></category>
		<guid isPermaLink="false">https://rathergoodx.com/?p=13518</guid>

					<description><![CDATA[View TV Launches “Clarity”: A Game-Changing Transparency Engine for CTV Ad Delivery, Bringing First-Party Trust and Anti-Fraud Certainty to Programmatic AdvertisingLondon, UK – May 20, 2025 View TV, the leading platform for FAST (Free Ad-Supported Television) and ad-funded broadcast solutions,...]]></description>
		
					<wfw:commentRss>https://onessp.com/bringing-transparency-into-the-programmatic-ctv-world-view-tv-clarity/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13518</post-id>	</item>
		<item>
		<title>The Daisy Chain Gang: How CTV’s SSP Coalition Turned Ad-Funded TV Into Loose Change</title>
		<link>https://onessp.com/ssp-daisychain/</link>
					<comments>https://onessp.com/ssp-daisychain/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Thu, 01 May 2025 10:23:01 +0000</pubDate>
				<category><![CDATA[ONE ctv news]]></category>
		<category><![CDATA[ONE news]]></category>
		<category><![CDATA[ONE streaming news]]></category>
		<guid isPermaLink="false">https://onessp.com/?p=13797</guid>

					<description><![CDATA[By Ad-Tech Reporter Welcome to the glamorous world of Connected TV (CTV) programmatic advertising—where billion-dollar brands pump cash into shiny digital ad campaigns, only for that money to mysteriously vanish down a black hole of “ad-tech innovation”. Spoiler: it’s not...]]></description>
		
					<wfw:commentRss>https://onessp.com/ssp-daisychain/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13797</post-id>	</item>
		<item>
		<title>Is Ad-Tech Devouring Your Content Budget? Discover the Shocking Costs of Multi-Partner Solutions in CTV!</title>
		<link>https://onessp.com/ad-tech-is-killing-content-the-escalating-costs-of-multi-partner-ad-tech-solutions-in-ctv/</link>
					<comments>https://onessp.com/ad-tech-is-killing-content-the-escalating-costs-of-multi-partner-ad-tech-solutions-in-ctv/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Tue, 21 Jan 2025 21:07:52 +0000</pubDate>
				<category><![CDATA[ONE media news]]></category>
		<category><![CDATA[ONE news]]></category>
		<category><![CDATA[ONE streaming news]]></category>
		<guid isPermaLink="false">https://rathergoodx.com/?p=13486</guid>

					<description><![CDATA[The landscape of Connected TV (CTV) advertising is rapidly evolving, but with this evolution comes a significant challenge: the escalating costs associated with multi-partner ad-tech solutions. As advertisers strive to deliver seamless Supply-Side Platforms (SSP), Demand-Side Platforms (DSP), and audience...]]></description>
		
					<wfw:commentRss>https://onessp.com/ad-tech-is-killing-content-the-escalating-costs-of-multi-partner-ad-tech-solutions-in-ctv/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13486</post-id>	</item>
		<item>
		<title>Ad-Tech in free to view television has become the biggest burden to studios and broadcasters</title>
		<link>https://onessp.com/ad-tech-in-free-to-view-television-has-become-the-biggest-burden-to-studios-and-broadcasters/</link>
					<comments>https://onessp.com/ad-tech-in-free-to-view-television-has-become-the-biggest-burden-to-studios-and-broadcasters/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Thu, 16 Jan 2025 23:58:43 +0000</pubDate>
				<category><![CDATA[ONE entertainment news]]></category>
		<category><![CDATA[ONE media news]]></category>
		<category><![CDATA[ONE news]]></category>
		<category><![CDATA[ONE streaming news]]></category>
		<guid isPermaLink="false">https://rathergoodx.com/?p=13478</guid>

					<description><![CDATA[In the ever-evolving landscape of television and film distribution, the promise of free-to-view, ad-funded content has always been tantalizing. The idea is simple: viewers get to enjoy their favorite shows and movies without paying a dime, while advertisers foot the...]]></description>
		
					<wfw:commentRss>https://onessp.com/ad-tech-in-free-to-view-television-has-become-the-biggest-burden-to-studios-and-broadcasters/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13478</post-id>	</item>
		<item>
		<title>Unlocking Revenue in CTV: How View TV Cloud Solves Ad Challenges</title>
		<link>https://onessp.com/ssp-rip-off/</link>
					<comments>https://onessp.com/ssp-rip-off/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Thu, 16 Jan 2025 20:57:56 +0000</pubDate>
				<category><![CDATA[ONE media news]]></category>
		<category><![CDATA[ONE streaming news]]></category>
		<guid isPermaLink="false">https://rathergoodx.com/?p=13466</guid>

					<description><![CDATA[Ah, programmatic advertising in Connected TV (CTV). It&#8217;s like the wild west of the digital age, where SSPs (Supply-Side Platforms) are the outlaws, double-dipping and failing to perform in ad-fill, leaving broadcasters and content owners high and dry. It&#8217;s a...]]></description>
		
					<wfw:commentRss>https://onessp.com/ssp-rip-off/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13466</post-id>	</item>
		<item>
		<title>Revolutionizing Broadcasting: View TV Cloud&#8217;s New Features</title>
		<link>https://onessp.com/view-tv-cloud-revolutionizes-streaming/</link>
					<comments>https://onessp.com/view-tv-cloud-revolutionizes-streaming/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Thu, 16 Jan 2025 15:14:00 +0000</pubDate>
				<category><![CDATA[ONE entertainment news]]></category>
		<category><![CDATA[ONE media news]]></category>
		<category><![CDATA[ONE streaming news]]></category>
		<guid isPermaLink="false">https://rathergoodx.com/?p=13453</guid>

					<description><![CDATA[View TV Cloud extends platfrom features &#8211; Following a highly successful showcase at CES in Las Vegas, View TV has announced the latest iteration of its groundbreaking View TV Cloud. Renowned for revolutionizing the Streaming Playbook for broadcasters and content...]]></description>
		
					<wfw:commentRss>https://onessp.com/view-tv-cloud-revolutionizes-streaming/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13453</post-id>	</item>
		<item>
		<title>View TV Launch &#8220;Streaming Playbook&#8221; Podcast</title>
		<link>https://onessp.com/view-tv-launch-streaming-playbook-podcast/</link>
					<comments>https://onessp.com/view-tv-launch-streaming-playbook-podcast/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Fri, 20 Dec 2024 13:42:05 +0000</pubDate>
				<category><![CDATA[ONE news]]></category>
		<category><![CDATA[ONE streaming news]]></category>
		<guid isPermaLink="false">https://rathergoodx.com/?p=13445</guid>

					<description><![CDATA[Hey everyone, I&#8217;ve got some exciting news for you. View TV and their visionary CEO, Jamie Branson, are launching a brand-new podcast in early 2025 called &#8220;Streaming Playbook.&#8221; This isn&#8217;t just any podcast—it&#8217;s a deep dive into the world of...]]></description>
		
					<wfw:commentRss>https://onessp.com/view-tv-launch-streaming-playbook-podcast/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13445</post-id>	</item>
		<item>
		<title>Revolutionizing Television Services: View TV&#8217;s White-Label Solution for ISPs and MSPs</title>
		<link>https://onessp.com/revolutionizing-television-services-view-tvs-white-label-solution-for-isps-and-msps/</link>
					<comments>https://onessp.com/revolutionizing-television-services-view-tvs-white-label-solution-for-isps-and-msps/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Fri, 20 Dec 2024 13:19:18 +0000</pubDate>
				<category><![CDATA[ONE news]]></category>
		<category><![CDATA[ONE streaming news]]></category>
		<guid isPermaLink="false">https://rathergoodx.com/?p=13440</guid>

					<description><![CDATA[Revolutionizing Television Services: View TV&#8217;s White-Label Solution for CTV OEMs, ISPs and MSPsIn the ever-evolving landscape of television services, View TV is setting a new standard with its innovative white-labelled television service for Internet Service Providers (ISPs) and Mobile Service...]]></description>
		
					<wfw:commentRss>https://onessp.com/revolutionizing-television-services-view-tvs-white-label-solution-for-isps-and-msps/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13440</post-id>	</item>
	</channel>
</rss>
