The Great Local TV Transformation: From Cable Chaos to Streaming Snafus - Ladies and gentlemen, gather 'round as I regale you with the tale of television's tumultuous transition from the cozy confines of cable to the wild, wild west of…
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Ladies and gentlemen, boys and girls, and all you podcast junkies out there, have I got a story for you! Picture this: you're cruising down the highway, jamming to your favorite radio station, when suddenly—BAM!—a video ad pops up where…
Lights, camera, action! As a director, I’ve seen the magic of storytelling unfold on the silver screen. But when it comes to the world of FAST (Free Ad-Supported Streaming TV) channels, the plot thickens with flaws that even the best…
Ah, the world of content studios and their newfound obsession with creating direct-to-consumer apps. It's like watching a fish try to climb a tree. Studios and content libraries, bless their hearts, have decided that building apps is the way forward.…
SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs are packaging CTV inventory into curated, omnichannel…