As a content investor, I am beyond frustrated with the current state of FAST (Free Ad-Supported Streaming TV) channels. The revenue share model has become a convoluted mess, largely due to the legacy practices perpetuated by View TV. The core…
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TV and video platforms thrive on content and channels. Historically, carriage agreements for cable and satellite operators involved substantial licensing deals worth millions, with technical delivery fees being a minor part of the deal. Today, however, streaming TV and broadcast…
In the rapidly evolving world of Connected TV (CTV) and Free Ad-Supported Streaming Television (FAST) Channels, one thing has become abundantly clear: the ad-tech landscape is fraught with challenges. Content owners and broadcasters are finding themselves at the mercy of…
In the ever-evolving landscape of television broadcasting, the art of delivering episodic TV and film to audiences has always been fundamentally about content monetization. Whether through ad-funded models, subscription services, or pay-per-view options, the primary goal remains the same: to…
Free Ad-Supported Streaming Television (FAST) channels have rapidly gained popularity, offering viewers a plethora of content without the need for a subscription. However, beneath the surface of this seemingly advantageous model lie several critical issues that affect content creators, advertisers,…