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		<title>ONE SSP Reaches New Heights: 100 Billion Ad-Trade Requests Per Month with OOH audience extension</title>
		<link>https://onessp.com/one-ssp-reaches-new-heights-100-billion-ad-trade-requests-per-month-with-ooh-extension/</link>
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		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Mon, 04 Aug 2025 11:55:18 +0000</pubDate>
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					<description><![CDATA[ONE SSP Reaches New Heights: 100 Billion Ad-Trade Requests Per Month &#8211; We&#8217;re excited to announce that ONE SSP has reached a major milestone, processing over 100 billion ad-trade requests per month. This impressive figure translates to over one trillion...]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">13697</post-id>	</item>
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		<title>When SSPs Start Playing Battering Ram with DSPs</title>
		<link>https://onessp.com/bruteforce-ad-tech-ssp/</link>
					<comments>https://onessp.com/bruteforce-ad-tech-ssp/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Mon, 02 Jun 2025 01:39:07 +0000</pubDate>
				<category><![CDATA[ONE ctv news]]></category>
		<category><![CDATA[ONE news]]></category>
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					<description><![CDATA[In the great theatre of Connected TV (CTV) ad-tech, where acronyms outnumber actual ads, Supply-Side Platforms (SSPs) have officially moved from middlemen to middle-finger. Their latest trick? Brute-forcing DSPs like burglars at the back door of a nightclub. The playbook...]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">13805</post-id>	</item>
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		<title>View TV OOH: Redefining Out-of-Home Entertainment and Monetization Through CTV Innovation</title>
		<link>https://onessp.com/view-tv-ooh-redefining-out-of-home-entertainment-and-monetization-through-ctv-innovation/</link>
					<comments>https://onessp.com/view-tv-ooh-redefining-out-of-home-entertainment-and-monetization-through-ctv-innovation/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Fri, 23 May 2025 18:04:16 +0000</pubDate>
				<category><![CDATA[ONE news]]></category>
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					<description><![CDATA[In a rapidly evolving media landscape, the line between traditional in-home entertainment and out-of-home (OOH) media consumption continues to blur. Enter View TV OOH, a groundbreaking extension of the View TV Cloud platform, purpose-built to enable broadcasters and public-facing retail...]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">13526</post-id>	</item>
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		<title>Bringing transparency into the programmatic CTV world &#8211; View TV Clarity</title>
		<link>https://onessp.com/bringing-transparency-into-the-programmatic-ctv-world-view-tv-clarity/</link>
					<comments>https://onessp.com/bringing-transparency-into-the-programmatic-ctv-world-view-tv-clarity/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Thu, 22 May 2025 19:00:00 +0000</pubDate>
				<category><![CDATA[ONE ctv news]]></category>
		<category><![CDATA[ONE news]]></category>
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		<guid isPermaLink="false">https://rathergoodx.com/?p=13518</guid>

					<description><![CDATA[View TV Launches “Clarity”: A Game-Changing Transparency Engine for CTV Ad Delivery, Bringing First-Party Trust and Anti-Fraud Certainty to Programmatic AdvertisingLondon, UK – May 20, 2025 View TV, the leading platform for FAST (Free Ad-Supported Television) and ad-funded broadcast solutions,...]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">13518</post-id>	</item>
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		<title>The Daisy Chain Gang: How CTV’s SSP Coalition Turned Ad-Funded TV Into Loose Change</title>
		<link>https://onessp.com/ssp-daisychain/</link>
					<comments>https://onessp.com/ssp-daisychain/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Thu, 01 May 2025 10:23:01 +0000</pubDate>
				<category><![CDATA[ONE ctv news]]></category>
		<category><![CDATA[ONE news]]></category>
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		<guid isPermaLink="false">https://onessp.com/?p=13797</guid>

					<description><![CDATA[By Ad-Tech Reporter Welcome to the glamorous world of Connected TV (CTV) programmatic advertising—where billion-dollar brands pump cash into shiny digital ad campaigns, only for that money to mysteriously vanish down a black hole of “ad-tech innovation”. Spoiler: it’s not...]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">13797</post-id>	</item>
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		<title>Is Ad-Tech Devouring Your Content Budget? Discover the Shocking Costs of Multi-Partner Solutions in CTV!</title>
		<link>https://onessp.com/ad-tech-is-killing-content-the-escalating-costs-of-multi-partner-ad-tech-solutions-in-ctv/</link>
					<comments>https://onessp.com/ad-tech-is-killing-content-the-escalating-costs-of-multi-partner-ad-tech-solutions-in-ctv/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Tue, 21 Jan 2025 21:07:52 +0000</pubDate>
				<category><![CDATA[ONE media news]]></category>
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					<description><![CDATA[The landscape of Connected TV (CTV) advertising is rapidly evolving, but with this evolution comes a significant challenge: the escalating costs associated with multi-partner ad-tech solutions. As advertisers strive to deliver seamless Supply-Side Platforms (SSP), Demand-Side Platforms (DSP), and audience...]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">13486</post-id>	</item>
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		<title>Ad-Tech in free to view television has become the biggest burden to studios and broadcasters</title>
		<link>https://onessp.com/ad-tech-in-free-to-view-television-has-become-the-biggest-burden-to-studios-and-broadcasters/</link>
					<comments>https://onessp.com/ad-tech-in-free-to-view-television-has-become-the-biggest-burden-to-studios-and-broadcasters/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Thu, 16 Jan 2025 23:58:43 +0000</pubDate>
				<category><![CDATA[ONE entertainment news]]></category>
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					<description><![CDATA[In the ever-evolving landscape of television and film distribution, the promise of free-to-view, ad-funded content has always been tantalizing. The idea is simple: viewers get to enjoy their favorite shows and movies without paying a dime, while advertisers foot the...]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13478</post-id>	</item>
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		<title>View TV Launch &#8220;Streaming Playbook&#8221; Podcast</title>
		<link>https://onessp.com/view-tv-launch-streaming-playbook-podcast/</link>
					<comments>https://onessp.com/view-tv-launch-streaming-playbook-podcast/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Fri, 20 Dec 2024 13:42:05 +0000</pubDate>
				<category><![CDATA[ONE news]]></category>
		<category><![CDATA[ONE streaming news]]></category>
		<guid isPermaLink="false">https://rathergoodx.com/?p=13445</guid>

					<description><![CDATA[Hey everyone, I&#8217;ve got some exciting news for you. View TV and their visionary CEO, Jamie Branson, are launching a brand-new podcast in early 2025 called &#8220;Streaming Playbook.&#8221; This isn&#8217;t just any podcast—it&#8217;s a deep dive into the world of...]]></description>
		
					<wfw:commentRss>https://onessp.com/view-tv-launch-streaming-playbook-podcast/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13445</post-id>	</item>
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		<title>Revolutionizing Television Services: View TV&#8217;s White-Label Solution for ISPs and MSPs</title>
		<link>https://onessp.com/revolutionizing-television-services-view-tvs-white-label-solution-for-isps-and-msps/</link>
					<comments>https://onessp.com/revolutionizing-television-services-view-tvs-white-label-solution-for-isps-and-msps/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Fri, 20 Dec 2024 13:19:18 +0000</pubDate>
				<category><![CDATA[ONE news]]></category>
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		<guid isPermaLink="false">https://rathergoodx.com/?p=13440</guid>

					<description><![CDATA[Revolutionizing Television Services: View TV&#8217;s White-Label Solution for CTV OEMs, ISPs and MSPsIn the ever-evolving landscape of television services, View TV is setting a new standard with its innovative white-labelled television service for Internet Service Providers (ISPs) and Mobile Service...]]></description>
		
					<wfw:commentRss>https://onessp.com/revolutionizing-television-services-view-tvs-white-label-solution-for-isps-and-msps/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13440</post-id>	</item>
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		<title>Zero Cost Ad-Tech for TV Studios, Filmmakers, and Linear TV Broadcasters: The View TV Cloud Revolution is defining the Future of Television</title>
		<link>https://onessp.com/free-ctv-ad-tech/</link>
					<comments>https://onessp.com/free-ctv-ad-tech/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Mon, 09 Dec 2024 17:12:42 +0000</pubDate>
				<category><![CDATA[ONE media news]]></category>
		<category><![CDATA[ONE news]]></category>
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		<guid isPermaLink="false">https://rathergoodx.com/?p=13419</guid>

					<description><![CDATA[Free Ad-Tech for Legacy FAST &#38; CTV Channels and Content owners &#8211; Hey there, entertainment moguls and future Oscar winners! TV man here, bringing you the latest scoop on how to make your TV and film projects not just a...]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">13419</post-id>	</item>
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