ONE SSP news with the latest industry information globally
ONE SSP Reaches New Heights: 100 Billion Ad-Trade Requests Per Month - We're excited to announce that ONE SSP has reached a major milestone, processing over 100 billion ad-trade requests per month. This impressive figure translates to over one trillion…
In the great theatre of Connected TV (CTV) ad-tech, where acronyms outnumber actual ads, Supply-Side Platforms (SSPs) have officially moved from middlemen to middle-finger. Their latest trick? Brute-forcing DSPs like burglars at the back door of a nightclub. The playbook…
In a rapidly evolving media landscape, the line between traditional in-home entertainment and out-of-home (OOH) media consumption continues to blur. Enter View TV OOH, a groundbreaking extension of the View TV Cloud platform, purpose-built to enable broadcasters and public-facing retail…
View TV Launches “Clarity”: A Game-Changing Transparency Engine for CTV Ad Delivery, Bringing First-Party Trust and Anti-Fraud Certainty to Programmatic AdvertisingLondon, UK – May 20, 2025 View TV, the leading platform for FAST (Free Ad-Supported Television) and ad-funded broadcast solutions,…
By Ad-Tech Reporter Welcome to the glamorous world of Connected TV (CTV) programmatic advertising—where billion-dollar brands pump cash into shiny digital ad campaigns, only for that money to mysteriously vanish down a black hole of “ad-tech innovation”. Spoiler: it’s not…
