The landscape of Connected TV (CTV) advertising is rapidly evolving, but with this evolution comes a significant challenge: the escalating costs associated with multi-partner ad-tech solutions. As advertisers strive to deliver seamless Supply-Side Platforms (SSP), Demand-Side Platforms (DSP), and audience…
In the ever-evolving landscape of television and film distribution, the promise of free-to-view, ad-funded content has always been tantalizing. The idea is simple: viewers get to enjoy their favorite shows and movies without paying a dime, while advertisers foot the…
Ah, programmatic advertising in Connected TV (CTV). It's like the wild west of the digital age, where SSPs (Supply-Side Platforms) are the outlaws, double-dipping and failing to perform in ad-fill, leaving broadcasters and content owners high and dry. It's a…
View TV Cloud extends platfrom features - Following a highly successful showcase at CES in Las Vegas, View TV has announced the latest iteration of its groundbreaking View TV Cloud. Renowned for revolutionizing the Streaming Playbook for broadcasters and content…
Free Ad-Tech for Legacy FAST & CTV Channels and Content owners - Hey there, entertainment moguls and future Oscar winners! TV man here, bringing you the latest scoop on how to make your TV and film projects not just a…
