In response to the evolving needs of the Connected TV (CTV) industry, ONE SSP has emerged as a game-changing solution, born out of a strategic merger between several demand partners, video ad agencies, and technology businesses. This innovative platform aims…
ONE SSP Reaches New Heights: 100 Billion Ad-Trade Requests Per Month - We're excited to announce that ONE SSP has reached a major milestone, processing over 100 billion ad-trade requests per month. This impressive figure translates to over one trillion…
The landscape of Connected TV (CTV) advertising is rapidly evolving, but with this evolution comes a significant challenge: the escalating costs associated with multi-partner ad-tech solutions. As advertisers strive to deliver seamless Supply-Side Platforms (SSP), Demand-Side Platforms (DSP), and audience…
In the ever-evolving landscape of television and film distribution, the promise of free-to-view, ad-funded content has always been tantalizing. The idea is simple: viewers get to enjoy their favorite shows and movies without paying a dime, while advertisers foot the…
Ah, programmatic advertising in Connected TV (CTV). It's like the wild west of the digital age, where SSPs (Supply-Side Platforms) are the outlaws, double-dipping and failing to perform in ad-fill, leaving broadcasters and content owners high and dry. It's a…
