Over the past decade, the decline of traditional TV and movie theater revenues has paved the way for streaming services to transform content monetization. This shift has made it crucial for content studios to justify their projects effectively, as unions…
Kapang revolutioizing Content Monetization - As viewers continue to migrate from traditional TV to digital video, TV and video advertising spend in the U.S. is also being redistributed. The newer recipients of shifting ad spend could be social video & CTV. Digital video…
The Trade Desk is building its own smart TV OS - Welcome to Lowpass! This week: The Trade Desk’s secret smart TV OS project, and Niantic’s latest attempt to map the world in 3D. Digital advertising giant The Trade Desk is getting…
Netflix's Ad-Supported Tier: A Risky Gamble - Netflix, once the uncontested ruler of the streaming universe, is now navigating a risky game of trial and error with its new ad-supported tier. With 40 million monthly users, it seems like a…
Over the past couple of years, FAST (Free Ad-Supported Streaming TV) services have seen remarkable growth, with two-thirds of US and Canadian viewers now using these services. Here are three reasons behind this surge and why you can expect this…
