<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>ONE ctv news &#8211; ONE SSP</title>
	<atom:link href="https://onessp.com/one-ctv-news/feed/" rel="self" type="application/rss+xml" />
	<link>https://onessp.com</link>
	<description>Video Advertising Platform - You only need ONE</description>
	<lastBuildDate>Fri, 29 Aug 2025 15:35:37 +0000</lastBuildDate>
	<language>en-GB</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.8.2</generator>

<image>
	<url>https://i0.wp.com/onessp.com/wp-content/uploads/2025/08/one-ssp-logo.png?fit=32%2C32&#038;ssl=1</url>
	<title>ONE ctv news &#8211; ONE SSP</title>
	<link>https://onessp.com</link>
	<width>32</width>
	<height>32</height>
</image> 
<site xmlns="com-wordpress:feed-additions:1">247096184</site>	<item>
		<title>ONE SSP Unifies Ad-Tech Landscape with Strategic Merger and Rebrand</title>
		<link>https://onessp.com/one-ssp-launches-in-usa-and-uk-following-stratigic-merger/</link>
					<comments>https://onessp.com/one-ssp-launches-in-usa-and-uk-following-stratigic-merger/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Tue, 19 Aug 2025 06:57:28 +0000</pubDate>
				<category><![CDATA[ONE ctv news]]></category>
		<category><![CDATA[ONE entertainment news]]></category>
		<category><![CDATA[ONE media news]]></category>
		<guid isPermaLink="false">https://onessp.com/?p=13716</guid>

					<description><![CDATA[In response to the evolving needs of the Connected TV (CTV) industry, ONE SSP has emerged as a game-changing solution, born out of a strategic merger between several demand partners, video ad agencies, and technology businesses. This innovative platform aims...]]></description>
		
					<wfw:commentRss>https://onessp.com/one-ssp-launches-in-usa-and-uk-following-stratigic-merger/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13716</post-id>	</item>
		<item>
		<title>ONE SSP Reaches New Heights: 100 Billion Ad-Trade Requests Per Month with OOH audience extension</title>
		<link>https://onessp.com/one-ssp-reaches-new-heights-100-billion-ad-trade-requests-per-month-with-ooh-extension/</link>
					<comments>https://onessp.com/one-ssp-reaches-new-heights-100-billion-ad-trade-requests-per-month-with-ooh-extension/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Mon, 04 Aug 2025 11:55:18 +0000</pubDate>
				<category><![CDATA[HOT]]></category>
		<category><![CDATA[ONE ctv news]]></category>
		<category><![CDATA[ONE media news]]></category>
		<category><![CDATA[ONE news]]></category>
		<guid isPermaLink="false">https://onessp.com/?p=13697</guid>

					<description><![CDATA[ONE SSP Reaches New Heights: 100 Billion Ad-Trade Requests Per Month &#8211; We&#8217;re excited to announce that ONE SSP has reached a major milestone, processing over 100 billion ad-trade requests per month. This impressive figure translates to over one trillion...]]></description>
		
					<wfw:commentRss>https://onessp.com/one-ssp-reaches-new-heights-100-billion-ad-trade-requests-per-month-with-ooh-extension/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13697</post-id>	</item>
		<item>
		<title>When SSPs Start Playing Battering Ram with DSPs</title>
		<link>https://onessp.com/bruteforce-ad-tech-ssp/</link>
					<comments>https://onessp.com/bruteforce-ad-tech-ssp/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Mon, 02 Jun 2025 01:39:07 +0000</pubDate>
				<category><![CDATA[ONE ctv news]]></category>
		<category><![CDATA[ONE news]]></category>
		<category><![CDATA[ONE podcasts]]></category>
		<guid isPermaLink="false">https://onessp.com/?p=13805</guid>

					<description><![CDATA[In the great theatre of Connected TV (CTV) ad-tech, where acronyms outnumber actual ads, Supply-Side Platforms (SSPs) have officially moved from middlemen to middle-finger. Their latest trick? Brute-forcing DSPs like burglars at the back door of a nightclub. The playbook...]]></description>
		
					<wfw:commentRss>https://onessp.com/bruteforce-ad-tech-ssp/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13805</post-id>	</item>
		<item>
		<title>Bringing transparency into the programmatic CTV world &#8211; View TV Clarity</title>
		<link>https://onessp.com/bringing-transparency-into-the-programmatic-ctv-world-view-tv-clarity/</link>
					<comments>https://onessp.com/bringing-transparency-into-the-programmatic-ctv-world-view-tv-clarity/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Thu, 22 May 2025 19:00:00 +0000</pubDate>
				<category><![CDATA[ONE ctv news]]></category>
		<category><![CDATA[ONE news]]></category>
		<category><![CDATA[ONE streaming news]]></category>
		<guid isPermaLink="false">https://rathergoodx.com/?p=13518</guid>

					<description><![CDATA[View TV Launches “Clarity”: A Game-Changing Transparency Engine for CTV Ad Delivery, Bringing First-Party Trust and Anti-Fraud Certainty to Programmatic AdvertisingLondon, UK – May 20, 2025 View TV, the leading platform for FAST (Free Ad-Supported Television) and ad-funded broadcast solutions,...]]></description>
		
					<wfw:commentRss>https://onessp.com/bringing-transparency-into-the-programmatic-ctv-world-view-tv-clarity/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13518</post-id>	</item>
		<item>
		<title>The Daisy Chain Gang: How CTV’s SSP Coalition Turned Ad-Funded TV Into Loose Change</title>
		<link>https://onessp.com/ssp-daisychain/</link>
					<comments>https://onessp.com/ssp-daisychain/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Thu, 01 May 2025 10:23:01 +0000</pubDate>
				<category><![CDATA[ONE ctv news]]></category>
		<category><![CDATA[ONE news]]></category>
		<category><![CDATA[ONE streaming news]]></category>
		<guid isPermaLink="false">https://onessp.com/?p=13797</guid>

					<description><![CDATA[By Ad-Tech Reporter Welcome to the glamorous world of Connected TV (CTV) programmatic advertising—where billion-dollar brands pump cash into shiny digital ad campaigns, only for that money to mysteriously vanish down a black hole of “ad-tech innovation”. Spoiler: it’s not...]]></description>
		
					<wfw:commentRss>https://onessp.com/ssp-daisychain/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13797</post-id>	</item>
		<item>
		<title>Rathergood provides a FAST Channel managed Service Model with Zero-investment to monetize content FAST.</title>
		<link>https://onessp.com/rathergood-fast-channel-model/</link>
					<comments>https://onessp.com/rathergood-fast-channel-model/#comments</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Mon, 12 Aug 2024 17:45:55 +0000</pubDate>
				<category><![CDATA[ONE ctv news]]></category>
		<category><![CDATA[ONE media news]]></category>
		<category><![CDATA[ONE news]]></category>
		<category><![CDATA[ONE streaming news]]></category>
		<guid isPermaLink="false">https://rthrgd.com/?p=12271</guid>

					<description><![CDATA[Rathergood is delivering a service that content owners want to engage with to generate fair and sustainable return on their content libraries and content investments.” — Don CardoneLOS ANGELES, CALIFORNIA, UNITED STATES, August 12, 2024 /EINPresswire.com/ &#8212;&#160;Rathergood TV, part of...]]></description>
		
					<wfw:commentRss>https://onessp.com/rathergood-fast-channel-model/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">12271</post-id>	</item>
		<item>
		<title>FAST Channel Monetization: Content Kings Were Over Promised, and It Under Delivered</title>
		<link>https://onessp.com/fast-channel-monetization-view-tv-air/</link>
					<comments>https://onessp.com/fast-channel-monetization-view-tv-air/#comments</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Thu, 25 Jul 2024 19:45:54 +0000</pubDate>
				<category><![CDATA[ONE ctv news]]></category>
		<category><![CDATA[ONE media news]]></category>
		<category><![CDATA[ONE streaming news]]></category>
		<guid isPermaLink="false">https://rthrgd.com/?p=12206</guid>

					<description><![CDATA[FAST Channel Monetization: Content Kings Were Over Promised, and It Under Delivered In recent years, Free Ad-Supported Streaming Television (FAST) channels have emerged as a popular avenue for distributing content. Promised as a lucrative opportunity for content owners, the reality...]]></description>
		
					<wfw:commentRss>https://onessp.com/fast-channel-monetization-view-tv-air/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">12206</post-id>	</item>
		<item>
		<title>View TV and Kapang Revolutionize CTV Advertising with Kapang Adx</title>
		<link>https://onessp.com/view-tv-and-kapang-revolutionize-ctv-advertising-with-kapang-adx/</link>
					<comments>https://onessp.com/view-tv-and-kapang-revolutionize-ctv-advertising-with-kapang-adx/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Wed, 17 Jul 2024 19:47:43 +0000</pubDate>
				<category><![CDATA[ONE ctv news]]></category>
		<category><![CDATA[ONE streaming news]]></category>
		<guid isPermaLink="false">https://rthrgd.com/?p=12199</guid>

					<description><![CDATA[Press ReleaseFOR IMMEDIATE RELEASE View TV and Kapang Revolutionize CTV Advertising with Kapang Adx Los Angeles, CA – July 17, 2024 – In a groundbreaking move set to transform the Connected TV (CTV) advertising landscape, View TV, in collaboration with...]]></description>
		
					<wfw:commentRss>https://onessp.com/view-tv-and-kapang-revolutionize-ctv-advertising-with-kapang-adx/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">12199</post-id>	</item>
		<item>
		<title>Navigating the Costs of SSAI in FAST Channels: Who Should Foot the Bill?</title>
		<link>https://onessp.com/navigating-the-costs-of-ssai-in-fast-channels-who-should-foot-the-bill/</link>
					<comments>https://onessp.com/navigating-the-costs-of-ssai-in-fast-channels-who-should-foot-the-bill/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Mon, 15 Jul 2024 22:38:21 +0000</pubDate>
				<category><![CDATA[ONE ctv news]]></category>
		<guid isPermaLink="false">https://rthrgd.com/?p=12193</guid>

					<description><![CDATA[SSAI who should be paying for the service? &#8211; In the dynamic world of Free Ad-Supported Television (FAST) channels, Server-Side Ad Insertion (SSAI) has emerged as a pivotal technology. SSAI enables a seamless viewing experience by integrating ads directly into...]]></description>
		
					<wfw:commentRss>https://onessp.com/navigating-the-costs-of-ssai-in-fast-channels-who-should-foot-the-bill/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">12193</post-id>	</item>
		<item>
		<title>Problematic Ads in CTV &#8211; The Perils of Programmatic Dreams</title>
		<link>https://onessp.com/problematic-ads-in-ctv-the-perils-of-programmatic-dreams/</link>
					<comments>https://onessp.com/problematic-ads-in-ctv-the-perils-of-programmatic-dreams/#respond</comments>
		
		<dc:creator><![CDATA[ONE SSP AI Robot]]></dc:creator>
		<pubDate>Thu, 27 Jun 2024 19:43:11 +0000</pubDate>
				<category><![CDATA[ONE ctv news]]></category>
		<guid isPermaLink="false">https://rthrgd.com/?p=12186</guid>

					<description><![CDATA[The Perils of Programmatic: A Lighthearted Look at CTV and FAST Channel AdvertisingOnce upon a time in the land of Connected TV (CTV) and Free Ad-Supported Television (FAST) channels, there was a great hope that programmatic advertising would be the...]]></description>
		
					<wfw:commentRss>https://onessp.com/problematic-ads-in-ctv-the-perils-of-programmatic-dreams/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">12186</post-id>	</item>
	</channel>
</rss>
